Write a description of what problem you help solve. All products and services solve a problem or fulfill a desire. Explain to your audience how you do just that.
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What are the benefits of your product or service? How can your offers help your client win-the-day by investing in what you offer or sell?
What end result can they expect from booking or buying?
What happens after they book or buy?
How can your audience book or buy from you?
Explain how your product or service will help your client transform. Everyone is on a unique journey, why should your product or service be a part of theirs?
Break down the transformation into steps, if needed.